Search Engine Marketing
A business lead. That’s right; your business can get a new lead for $0.05. I know, some of you are out there saying yeah come on Michael, there is no way to buy a business lead for a nickel, but it’s true.
Pay Per Click (PPC) advertising can be as cheap a nickel per click. For those of you that are not familiar with PPC, it is a way of advertising on the internet in which you only pay when someone clicks on your link. The most common place for paid advertisements on the internet is search engines, specifically on Google. Below is an image of a Search Engine Results Page (SERP) which is separated into the paid, organic, and local search categories.
The paid advertisements are displayed in orange and as you can see in the image above, are typically displayed the top and right side of the search results. Your business can create ads that can target a specific audience, and pay only when someone clicks your ad.
Pay Per Click advertising is a great way for businesses to generate new leads in a cost-efficient way. You can select keywords that potential customers use to search for your products and services. You can also create a budget cap, allowing you to control how much money you spend each month. To get started, you can go to Google AdWords or email us for more information.
Are you currently using Pay Per Click advertising? Share your success stories with us below!
Shine Online Marketing, LLC. 72 N OF FLDS Hattiesburg, MS 39402. 601-336-3001.