Posts Tagged ‘Internet Marketing Mississippi’
Have you googled any products and services lately? If you have then undoubtedly you have noticed the increased emphasis on local businesses. In fact, in many searches local results consume the entire space “above the fold.”
New Google SERP
Google is now giving additional information and pictures on the right hand column for many local places. As an example if I was looking for somewhere to eat on the Mississippi Gulf Coast and a friend mentions a great place called Mary Mahoney’s. Since I’m not very familiar with too many restaurants on the coast I Google Mary Mahoney’s Biloxi and wham, I get a new look from Google. Now not only do I see many organic results, but to the right I see a map, photos, details about the restaurants, and reviews from several other websites such as yahoo, tripadvisor, urbanspoon, and more. See a picture of my SERP below:
So what does this mean for your local business?
If you’re the owner or manager of a local business you need to check to make sure your Google Places Page is owner verified and optimized. Last week we put together a Google Places Prezi presentation walking you through the steps of creating, verifying, and optimizing your Google Places Page. If your places page is already up to par, consider adding new photos showing off the best products and services that your business has to offer. Since Google is now displaying this information in the actual SERP, many more people may determine whether to use your business or your competition simply by what they see when they Google you.
What types of businesses will this change affect?
According to Google, the change will affect a wide range of real-world places from restaurants, hotels, local businesses, landmarks, museums, and more. If you read that the way I do, I would assume most everything you would want to find locally will be affected.
How can Shine Online Marketing Help?
We offer Local Search Engine Optimization and can help your business rank well for keywords that are vital to your business. Not only can we create a Google Places page for you, but we can optimize your business for local search to capture those customers searching for your products and services. Ex: You own a local plumbing company. Potential customers are searching for plumbers daily by typing in keywords related to your business such as “plumbers, plumbing, plumbing company, and local plumber.” We help to put your business right in front of those people searching for your products or services. Call us today at 601-336-3001 or email us at firstname.lastname@example.org.
Is your business performing well in Local Searches? Have you optimized your business listing? Do you want to gain leads from people searching for your products and services?
Shine Online Marketing | 72 N OF FLDS, Hattiesburg, MS 39402 | 601-336-3001 | email@example.com