Posts Tagged ‘Mississippi SEO’
“What social media sites should my business be using?” I often get asked this question and to be honest there is no “correct” answer. My general advice is this: if you are not currently using any social media, I usually recommend starting with Facebook. The reason I usually advise starting with Facebook is because it is undoubtedly the most popular social media site. Whether you are just getting started with your business Facebook page or just need a refresher course, these 5 tips will help you grow your Facebook fans.
- Don’t “Over-Promote” Yourself- If everyday you simply post “Come stop by our business today, our business is xyz, etc” people will most likely lose interest in your Facebook page. Instead, be creative in your posts by including: informational posts, video testimonials, success stories, and ask your “Facebook congregation” engaging questions.
- Time of Day Matters- This is something that most people don’t consider when they post from their Facebook page, but your post time really does matter. A majority of your target audience maybe working when you post, your younger group maybe still sleeping when you post, or your older customers may already be asleep…sorry for the stereotypes young and old people. Take into account who you are trying to reach, and when maybe the best time to reach them. Finding that “perfect time” may take several weeks of trial and error.
- Include All Types of Posts-While similar to tip #1, I thought it was important to mention again. Facebook makes it easy for you to post poll questions, pictures, videos, text, links to other resources so take advantage of this and utilize all types of posts.
- Short and Sweet- One aspect of Twitter that makes it so unique is the limit of 160 characters per “post/tweet.” Although Facebook does not limit you to a small number of characters, keep your posts short. If you have a lot to share, create a blog post and simply link to the blog from your Facebook page!
- Create an Ad- While all businesses don’t have the ability to spend the extra money, creating and running a Facebook ad can actually be fairly inexpensive (you can always set a fixed budget). A Facebook ad can be a great way to target a specific demographic and encourage the engagement and growth of your Facebook Page. Ex: Your business would love to take an extra 10 youth on a mission trip. You create a Facebook ad targeting your city, male/female age 13-18, interested in church, etc. If you haven’t looked at the advanced targeting segmentation that Facebook allows for, it really is neat stuff!
Conclusion: There are several social networking sites that have exciting possibilities for businesses. Since Facebook is by far the most popular, it maybe best to start there and slowly branch into other social networking sites such as Twitter, Pinterest, Foursquare, and others. When posting on Facebook, remember to keep it short, targeted, and at the appropriate time of day! How is your small business using social media? Does your small business actively promote it’s Facebook and Twitter accounts when meeting with potential clients and in traditional marketing campaigns?
Facebook has been in the news a lot lately, and this week is no different. This week Facebook is making headlines over their new Timeline for Business Pages. Although we have already seen the Facebook Timeline profiles, we are now seeing how the Timeline is affecting our Business Pages and the outcome is quite interesting.
What are the major changes to Facebook Business Pages?
- There is new space for custom headers and branding opportunities, but there are some restrictions regarding what a business can promote in the header. To learn more about the new pages and their restrictions click here.
- You can only have 3 Facebook Apps under the header. For all other Apps users will have to click a More button.
- People can now message Business pages just like they would message a friend.
- Default landing tabs are no longer available.
Where can I learn more about the New Pages?
To learn more about the new Facebook Business Pages you can visit the official Facebook site at https://www.facebook.com/about/pages.
At Shine Online Marketing we work with small businesses to develop internet marketing strategies that help your business Shine! If you would like to receive a free quote, email us at email@example.com, or call us at 601-336-3001. Also be sure to visit our site at shineonlinemarketing.com and subscribe to our RSS feed for all the latest updates.
Last week we introduced our web analytics series with Web Analytics 101 where we talked about what web analytics are and why they are important for your website. If you didn’t get a chance to read Web Analytics 101 I encourage you to before diving into this week’s Web Analytics 102. Although I mentioned that in web analytics 102 we would learn how to install Google Analytics, after writing today’s blog I decided that we would focus on installing analytics next week in web analytics 103. Today we are going to look at 5 of the top web analytics tools in order to help you chose your favorite and start improving traffic to your website.
1 ) Google Analytics-The most popular web analytics and with good reason. Google Analytics is free, powerful, and can be connected with your Google Adwords campaigns. Google Analytics allows for segmentation, customization, and ecommerce tracking.
2 ) Piwik-An open source, downloadable, real time web analytics software. With over 200,000 websites already using Piwik, its goal is to be the free alternative to Google Analytics.
3 ) Crazy Egg-Utilizes heat maps to help you “visualize your visitors.” Crazy Egg will help you understand which aspects of your website could benefit from a redesign based upon where visitors click and how they use your website.
4 ) Clicky-Focuses on real time analytics with the added bonus of Twitter analytics as well. Clicky allows you to view almost any report with up to a year’s worth of data.
5 ) SiteCatalyst-Powers the Adobe Online Marketing Suite, SiteCatalyst gives you insight into organic search, paid search, mobile search, and social media insights including Facebook and Twitter.
Of these 5 web analytics tools, only Google Analytics and Piwik are free. If money plays a role in which web analytics you use, I would suggest starting with one of these two, and in the future if you have need you can always start using one of the other three. If you are a visual person, Crazy Egg maybe the right analytics for you. As I mentioned I love Google Analytics due to the fact that it is robust, free, and easily connects with Google Adwords. Be sure to check back next week when we will talk about how to install Google Analytics and what the next steps are after you have installed analytics on your website.
“What you don’t know can’t hurt you.” We all know this old proverb, but when it comes to your website, I would say this couldn’t be further from the truth. Knowing which websites referred traffic to yours, what keywords they searched to find you, and how long they viewed specific pages are all crucial information to increase conversions on your website. Today we’re going to give a brief tutorial on what web analytics are and why you should have analytics installed on your website.
Web analytics is defined as the measurement, collection, analysis, and reporting of internet data for the purposes of understanding and optimizing web usage (http://en.wikipedia.org/wiki/Web_analytics). To further breakdown this definition let’s look at 10 examples of the “internet data” web analytics includes.
1 ) Visitors-Total number of visitors to the site.
2 ) Unique Visitors-Number of new visitors to the site.
3 ) Bounce Rate-Percentage of visitors who leave the site without visiting additional pages.
4 ) Pages Visited-Pages the visitors viewed within the site such as “about us” or “contact us.”
5 ) Organic Keywords-The keywords that visitors searched for in order to find your website.
6 ) Paid Keywords-Paid keywords will only appear if you are using search engine marketing such as Google Adwords. If you are using search engine marketing, your analytics may tell you which keywords visitors searched for to see your ad and ultimately visit your site.
7 ) Time on Site-How long the visitor stayed on your website.
8 ) Time on Page-How long the visitor stayed on specific pages within your site.
9 ) Page Load Times-How fast your specific web pages loaded in the user’s browser.
10 ) Device Used-Which device the visitor was using to view your site such as a desktop, smart phone, tablet, etc.
Now that we have a better understanding of what web analytics are and the type of information that it provides, why is having analytics installed on your website important? Simply put, if you are not aware of the amount of visitors your website receives and what type of interaction they have with your website, it is nearly impossible to improve your website’s conversions. Example: Your website has 1,000 unique visits per month, which depending on your business may sound good. But after looking into the web analytics you learn that 900 of your unique visitors left without ever looking past your home page. Of course if this was the case, I would highly encourage you to make changes to your home page to encourage more interaction.
In our next blog we will cover web analytics 102 which will include some choices for web analytics and installation of the most popular analytics, Google Analytics. Shine Online Marketing offers Free Analytics with any of our Internet Marketing packages. Please call us at 601-336-3001 or email us at firstname.lastname@example.org for a free estimate.